Cyclist Engelbert Wiener founded the E. Wiener Einzelhandelsfirma in Schweinfurt; manufacture of bicycles in individual assembly and distribution

Acquisition of the company by grandson Bernd Seuffert (father of Susanne Puello)

Construction of the first Winora bicycle factory with assembly-line system in Schweinfurt

Founding of Haibike by Susanne and Felix Puello

Management assumed by the great-granddaughter Susanne Puello; association with Derby Cycle Corporation

Change to Dutch Accell Group

First parts wholesaler within Accell Group – investment in a new bike parts logistic to build up a new international wholesaler

Establishment of our own component brand XLC International with integrated shop-in-shop concept for the specialized trade

E. Wiener Bike Parts becomes the first parts wholesaler in Europe: Start of activities in the neighbouring countries

Set-up of completely new, highly efficient parts logistics; Introduces the world‘s first integrated T-shaped e-bike battery

Introduction of Winora’s icon: the urban town:exp

Launch of the world‘s first e-mountainbike XDURO; Haibike becomes the benchmark in sporty e-mobility

Introduction of the commercial success Sinus and its e-bike portfolio

Moving into the new administration building and doubling the parts logistics E. Wiener Bike Parts

Market entry of the world‘s first e-racing bike XDURO RACE

Haibike goes to the USA

XLC implements its 1000th shop-in-shop customer

Winora Group‘s digital strategy 3.0 – Think connected!