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We are thrilled to welcome you to our very first Brand & Sales Convention! This event is designed to enhance your understanding about our products and brands as well as the future trajectory we are on.

You will receive detailed training on both new and existing products, ensuring you’re knowledgeable about their features, benefits, and competitive advantages. During the brand workshops we will be focusing on our global heroes for MY25 and the overall brand strategy. Our P&A focus at this event will be on XLC and our strategic partner SRAM, who’s HQ you will visit for workshops during the event. When it’s time to meet-up at our test area we will do some hands-on work on demo bikes and during your sessions in the Auditorium you will get an update on our strategy initiatives.

The convention provides an excellent opportunity to get ready for sell-in 2025 and build strong relationships with colleagues from all over Europe.

We look forward to seeing you in Sennfeld!

We are excited to have you join us for what promises to be an engaging and memorable event. To ensure that everyone has a positive and enjoyable experience, we’ve established some essential rules of conduct.

• Respectful Behavior: Treat all colleagues with respect and professionalism. This includes listening attentively, valuing others’ opinions, and engaging in constructive discussions.

• Answering Calls and E-Mails: Respect presenters and your fellow participants and turn off your phone during all workshops and sessions. Calls and e-mails can be returned and answered during breaks and free time between the sessions.

• Punctuality: Ensure you are punctual for all sessions and meetings. Timeliness demonstrates respect for the event schedule and for your colleagues’ time.

• Confidentiality: Respect the confidentiality of sensitive company information. Ensure that any proprietary data and embargoed data shared during the event remains within the team.

• Photography and Recording: Capturing memories is an integral part of the convention experience. However, please note that no photography or filming is allowed during the convention. The same of course goes for any posts on social media. We will have a photographer on site to take some nice pictures.

• Active Participation: Be actively involved in all sessions and workshops. Your insights and experiences are invaluable to the collective learning and growth of the team. Everyone will benefit from open-minded exchanges between participants from so many markets and countries.

• Positive Attitude: When discussing challenges, focus on identifying practical solutions. A solution-oriented mindset encourages proactive thinking and fosters a positive, can-do attitude.

• Badge Display: For security and access purposes, please always wear your wristband. This not only grants you access to various areas but also helps us identify fellow attendees.

• No alcohol: In line with our sportive and healthy lifestyles, no alcohol will be served and consumed at the event location.

• Cleanliness and Tidiness: We all share the responsibility of maintaining a clean and pleasant environment. Please dispose of trash in the designated bins and avoid leaving personal belongings unattended. A tidy space ensures a more enjoyable experience for everyone.

• Compliance with Staff Directions: Our convention staff are here to help and ensure the smooth operation of the event. Please always follow their instructions and guidelines. Their directives are in place to guarantee your safety and the overall success of the convention.

• And last but not least: Have fun!

By adhering to these rules of conduct, you contribute to the positive atmosphere and success of our convention. We appreciate your cooperation and are excited to share this fantastic experience with you. Let’s make this event a memorable one for all the right reasons!

To help you make the most of your time, here’s a guide to navigating the convention and finding your way around.

Your personalized schedule has already been set up and is linked on this website, ensuring you won’t miss any of your workshops. The schedule includes the location and a short description of the session. Make sure to follow your personalized schedule!

To find your way around at the event area we built a venue map for you. Check out the venue details on this website to see the location for each session.

Please make sure you plan enough transit time in between sessions as we will start with the workshops on time & the shuttle to the SRAM HQ leaves sharp. Being on site a few minutes before an official start on site is always a good idea.

Lastly, if you need any assistance head over to the check-in counter, our staff are ready to help with directions, schedules, and any other questions you might have.

By taking these steps, you’ll ensure a smooth and enjoyable experience throughout the convention. We’re here to help you every step of the way, making sure you get the most out of every moment.

Are you gearing up for the Brand & Sales Convention? Networking is a key part of events like this where you can meet colleagues from all over Europe and from various teams. Here are seven essential tips to help you connect with colleagues like a pro:

• Set Clear Goals: Define your objectives before the event. Whether it’s expanding your brand knowledge or meeting colleagues from other countries, having clear goals will guide your interactions.
• Listen Actively: Focus on listening. Ask open-ended questions, show genuine interest, and learn from others’ insights and expertise.
• Follow Up Promptly: After meeting someone new, send a personalized text on Teams or add them to your network.
• Be Approachable: Smile, make eye contact, and use open body language to appear approachable. A warm demeanor makes it easier for others to initiate conversations with you.
• Offer Value: Networking is a two-way street. Provide value to others by sharing knowledge, making introductions, or offering assistance.
• Diversify Your Connections: Connect with individuals from different teams and countries to gain fresh ideas and exchange knowledge.
• Follow Up on Promised Actions: If you’ve promised to send information or make an introduction, follow through promptly.

By incorporating these tips into your networking strategy, you’ll make meaningful connections and create new opportunities. Here’s to networking like a pro!

As we gear up for our Brand & Sales Convention, the excitement is building behind the scenes! Our team is working tirelessly to create an unforgettable experience for our European sales teams. From finalizing the agenda, incorporating last sign-ups to preparing detailed training materials, every detail is being meticulously planned.

Our event and product teams are putting the last finishing touches on the event area and bikes. Meanwhile, our commercial and brand teams are aligning last details on presentations that will provide valuable insights into our brands’ future and commercial goals.

Event logistics are in full swing, with careful coordination to ensure smooth operations. Venues are being prepped, the technical set-up is being built up and our catering service prepares…

We can’t wait to share the fruits of our labor with you. Stay tuned for an inspiring and action-packed convention!