Bikes for Life.

“Future needs origins” – our guiding principle describes what defines the WINORA GROUP.

Entrenched in the bicycle city of Schweinfurt, we have dealt with versatile mobility challenges every day since 1920. Always with one goal: offering the right bike for every lifestyle as one of the most fascinating bicycle groups in Europe – in short: Bikes for life. We are building on our many years of knowledge and are focusing on the future with our cornerstones development, construction and design “Made in Germany”.


Everything from one source.

From kids’ bikes to high-end mountain bikes, from accessories to the complete parts logistics.

We continuously invest in our dealers’ wishes for different brands with a wide product range. The bikes and ebikes of WINORA, HAIBIKE and bike parts of XLC all have one priority: development, construction and design “Made in Germany”. This is how we provide our dealers with bicycles and parts of highest quality. The portfolio of WINORA GROUP is perfectly complemented by E. WIENER BIKE PARTS, one of Europe’s fastest parts logistics with a wide product range and thus ensures an excellent full-service for our dealers.


From person to person.

We are partner of the specialist trade and will follow this fundamental conviction.

We believe in long-term partnerships and invest in successful products as well as effective sales support for our specialist dealers. The WINORA GROUP offers one of Europe’s fastest parts logistics with highly modern B2B shops for easy use with a quick real-time display of availabilities. However, even the most advanced technology cannot replace one thing: the personal contact. This is why we are not hiding behind a call center – our employees will personally take care of your interests. This is what we represent with our fullest conviction!


From A to Z.

Here you can find answers to your questions regarding bicycles and ebikes of WINORA and HAIBIKE.

In the age of digitalization, we want to offer the best service possible – here you can download all bike manuals and the technical data sheets  as PDFs for free.

Should you need images, logos etc., please don’t hesitate to send an e-mail to

For current press releases and texts please approach our press contact.


Together. Further.

The signs at WINORA GROUP are set for growth – be a part of it!

As one of the region’s biggest employers with a total of 350 employees in the Schweinfurt location, we contribute to a sustainable added-value and invest in the expansion of our headquarters every year. The WINORA GROUP offers flat hierarchies and a familiar working atmosphere and thus a perfect way into the bike industry. Become a part of the whole; shape the future of the bike industry together with us.

Please send your application documents to


Your requests matter to us.

Please don’t hesitate to contact us at any time – we will answer your questions.

Winora-Staiger GmbH | Max-Planck-Str. 6 | 97526 Sennfeld
+49 (0)9721 6501-0+49 (0)9721

Marlene Körber | +49 (0) 9721 6501-8773 |



    Please note that your specialist dealer is always your first contact person for all technical questions or service issues. Further, we cannot offer any consultation and direct service processing. Your dealer is also the right contact person for this issue. Please do not hesitate to contact us if your dealer is not able to assist you. We will do our best to get back to you in a timely manner